The BBA – Marketing programme provides students with an opportunity to gain an insight into all  aspects  of  marketing  as  well  as  general  business management.  The  marketing  specialist courses  including,  brand  and  corporate  communications,  retail  marketing  and  contemporary marketing issues, as well as general business courses such as human resources management, accounting, finance and law which will provide a solid foundation in marketing and essential business practice.

The BBA – Marketing is a four year programme designed in line with international standards and  aims  to  provide  a  high  quality  business  education with  a  strong  focus  on  contemporary marketing  practice.  The  curriculum  is  carefully  designed  to  integrate  core  business  courses with more specialised marketing courses offered in the final years as detailed in the illustrative study plan.

Required Credit Hours: minimum hours